Watch Lana Del Rey sing "Blue Velvet" in new H&M ad

As you may already know, Lana Del Rey has become a face of popular clothing company H&M. Her first 30-second long spot is now airing in Scandinavian H&M stores.

In the advertisement spot she appears in two outfits from her recent H&M lookbook.

In the commercial she sings 1950s classic song "Blue Velvet" written by Bernie Wayne and Lee Morris. Since then, the song has been recorded by many other artists. Film of the same name was also made in 1986.

Although creators of the spot tried to reference David Lynch's film, they didn't get it quite right. The H&M ad is a direct homage to Lynch's early 90s TV series Twin Peaks.

Anyway, watch the commercial below.